Challenges in Content Monetisation

Content monetisation poses several challenges for creators and platforms alike, particularly in the digital age where content is abundant and competition is fierce.

One significant challenge is the prevalence of ad-based revenue models, which often result in creators relying on intrusive advertisements to generate income. This can lead to a poor user experience, as audiences may become frustrated with excessive ads and seek out alternative platforms. Additionally, ad-based revenue models are susceptible to fluctuations in advertising demand, making income streams unpredictable for content creators. As a result, creators may struggle to sustainably monetise their content while maintaining a positive relationship with their audience.

Another challenge in content monetisation is the dominance of centralised platforms and intermediaries, which exert significant control over revenue distribution and content access. Centralised platforms often impose high fees and strict content guidelines, limiting the earning potential and creative freedom of content creators. Moreover, these platforms may favour established creators and mainstream content, making it difficult for emerging creators to gain visibility and monetise their work. Additionally, centralised platforms may engage in arbitrary content moderation practices, leading to censorship and demonetisation of certain types of content. This centralisation of power presents a barrier to entry for creators seeking to monetise their content independently and diversify their revenue streams.

Furthermore, navigating intellectual property rights and copyright issues presents a significant challenge in content monetisation. With the proliferation of digital content online, creators must contend with issues such as piracy, content theft, and unauthorised distribution. Protecting intellectual property rights and enforcing copyright regulations can be complex and resource-intensive, particularly for individual creators and small businesses. Additionally, the global nature of the internet complicates legal jurisdiction and enforcement efforts, making it challenging to hold infringing parties accountable. As a result, creators may struggle to monetise their content effectively while safeguarding their intellectual property from exploitation and infringement.